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Unveiling a game-changing marketing strategy that rapidly scales your business without the risk of spending thousands on advertising platforms that don’t work.
It may seem too good to be true, but this powerful approach is designed for businesses with proven offers and ambitious growth goals.
Ready to play big? Keep reading!
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Our cutting-edge media plan is crafted to amplify visitor numbers and leverage the newest advertising opportunities. We kick off with Google Search, Google DisplayNetwork, and Yahoo Advertising – the ad networks preferred by industry leaders.By directing traffic to your landing pages, we secure low CPC rates, precise targeting options, and clicks that convert.
We then shift our focus to the rapidly evolving trends of behavioral retargeting and video retargeting. By tracking website or app behaviors using event triggers (created for free with Google Tag Manager), we can segment your audience across platforms and retarget them with personalized messaging. The outcome? Double conversions! And we’ve see it where our clients have applied this strategy. Just so you know I’m not making this up. And it's not just hearsay; it's backed by research:
" Personalization drives performance and better customer outcomes. Companies that grow faster drive 40percent more of their revenue from personalization than their slower-growing counterparts”– McKinsey Consulting
Finally, we harness the power of email to follow up and guide prospects through your sales funnel.By targeting individuals based on their email engagement and connecting this data to your CRM responder, we send the right email at the right time, maximizing your leverage.
Over the past few years, we've collaborated with top direct response marketing companies, consulting on split tests, media buys, ad networks, and audiences. We've seen the results of these tests and used competitive intelligence tools like AdClarity, SEMrush, and SimilarWeb to analyze trends of leading direct response companies and their competitors.
This wealth of data and experience has informed our 2023 rollout strategy – the strongest digital advertising strategy for aggressive direct response marketers. Check out the data below:
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This platform is excellent for quickly understanding customer needs and driving targeted traffic to your landing pages. By using relevant keywords, ads, and landing pages, we can ensure that our marketing efforts reach potential customers when they are actively searching for solutions that your business provides. For instance, if a customer is searching for a business banking checking account, they might type in "Open BusinessChecking Account Online”. We will use google search to drive most of our traffic to our landing page.
GDN is a powerful tool for direct response marketing success. By creating targeted banner ads and layering your audience with demographic data and keyword topics, we can drive highly relevant traffic to your website. This strategy ensures that your ads reach the right audience, increasing the chances of conversions. For example, if a customer is searching for best business bank checking account, they might type in "best business checking accounts online”. You can target websites that list the top best business checking accounts as an example. Making you ad highly relevant and targeted based on the users intent.
Yahoo Advertising is a fantastic platform for direct response marketers due to its highly relevant and targeted searches with high buyer intent. With lower search volumes and competition, the cost per click on this platform is generally lower. This makes it a cost-effective choice for targeting potential customers who are actively seeking solutions that your business offers.
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With YouTube, we'll utilize short-form videos featuring personalized messaging for remarketing purposes. These videos will target users who have previously visited your website or shown interest in your products or services. By re-engaging these potential customers with testimonials, demonstrations, free trials we can significantly increase conversions and build brand loyalty. Short-form videos, ranging from 6 to 30 seconds, have been effective in driving conversions.
Facebook remains a popular platform for B2B advertising, with companies investing heavily in video ads. Short, TikTok-style ads are currently dominating the platform, but well-designed image ads with compelling thumbnails can still capture users' attention. Despite being less friendly to direct response marketing, Facebook offers excellent retargeting (not as excellent as before but it still works).
Twitter is an excellent platform for targeting the business community. We can focus on followers of industry influencers, using keyword and hashtag targeting to reach users who have expressed interest or participated in relevant events. This detailed targeting approach results in high conversion rates.
You can use twitter to amplify you content towards your ideal customer, like you could target lets say Harvard Business Review twitter account followers with content. Off the back of that content you can retarget them with you video content and brand type search campaigns.
As an untapped platform for growth,TikTok offers an opportunity to reach new audiences through short, engaging videos. However, there are potential risks to consider due to the uncertainty surrounding its future. If you choose to explore this platform, we recommend proceeding with caution and closely monitoring its performance.
By leveraging these platforms in our media buying plan, we can effectively reach your target audience, increase conversions, and ultimately grow your business. Each platform offers unique advantages, and when combined strategically, they create a powerful and comprehensive marketing strategy.
Our agency specializes in direct response ad campaigns. We can guide you through compliance rules and help you scale your campaigns.Here's what we need from you:
If this sounds like a perfect fit, find out more about our free marketing plan. For everyone else, feel free to leave a comment below if you have any questions.
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Without your support, we wouldn't be able to continue offering free content like this.
Thank you for reading, and we look forward to transforming your business with our revolutionary media buying strategy.
Think about spending just minutes, not hours, making great marketing content. Picture a world where your ad campaigns are more than just 'okay' - they're top performers. That's the change we offer.The best part? You can try it out for free.
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