Generating a Brighter Future for Higher Education: Achieving 6 Figures in Lead Generation

"The University's Exclusive Doctor of Chiropractic Program Is Worth its Weight in Gold, With A Six-Figure Price Tag To Match"

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The prestige of the University's Doctor of Chiropractic program has long been acknowledged in academic circles. Its unique approach and well-rounded curriculum command a premium investment, and rightfully so. However, despite substantial media expenditure, the university found attracting the right students to be more challenging than expected. The inconsistency of qualified leads was a conundrum, despite the Vice President of Marketing's exhaustive efforts. Recognizing the need for expert assistance, they decided to recruit our agency to resolve the issue.

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The Challenge

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The University's premier Doctor of Chiropractic program had all the components of an attractive offering. Still, the inconsistent influx of qualified leads was proving to be a significant hurdle. Key performance indicators like conversion rates were underwhelming, and the cost per lead was not justifying the media spending.

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How we helped ?

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Our first course of action was to scrutinize their digital campaign setup and execution. With a strategic testing framework in place, we undertook a thorough examination of every aspect of their campaigns, from ad copy to target demographics, and ad placements. We uncovered a handful of winning strategies that had the most significant impact on lead generation.

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Still, generating leads was only half the battle; it was equally important to ensure the budget was spent effectively. By optimizing costs and aligning budgets, we ensured the client's money reached the right audience without compromising on lead volume. Further, we revamped their landing page to make it more user-friendly and conversion-optimized, creating an inviting digital gateway for potential students.

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Results

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In the months that followed, the University witnessed an unprecedented surge in enrollments. They saw record-breaking numbers, surpassing figures from the past decade and reaping a staggering 10x return on their investment. In the words of the Admissions Director, "Our agency has set a new benchmark for generating leads in a competitive environment, resulting in an all-time high in summer registrations

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Next Steps

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The journey doesn't end here. We are now gearing up to reinforce our follow-up strategies for all campaign efforts, intending to convert more leads into enrollments. We plan to revamp the email nurturing series, introducing more personalized and compelling content. In addition, we are brainstorming new, creative messaging to boost retargeting campaigns and initiate campaigns for new markets.

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Looking ahead, we plan to solidify the follow-up of all campaign efforts, enhance the email nurture series, and create even more creative messaging to bolster retargeting campaigns and kick off new campaigns for other markets. Because when it comes to finding qualified leads, I don't believe in resting on my laurels.

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How Can We Help

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Our expertise lies in executing direct response ad campaigns that scale. If you want to replicate this success story for your institution, here's what we need:

• An effective and proven sales funnel that turns highly targeted clicks into conversions.
• Established tracking mechanisms - we're adept at using all cookie-based tracking solutions. If your tracking requirements are complex, we can explore third-party providers.
• One day of your time to strategize and build your robust digital marketing plan.

If your institution fits this description, discover more about our free marketing plan. We'd love to hear from you, so feel free to drop a comment below with any queries.

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